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Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972
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Citation

, C. (1972a, November 01). Benson & Hedges in the Republic of Ireland. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/benson-hedges-in-the-republic-of-ireland


Research reports

Report on qualitative research on commercials for Good News

The decision has been taken to move the image ofGood News away from the sophistication of thepresent campaign onto more of a "hard sell" approach. The objectives of the research reported here wereto ascertain how the commercial is working and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1972
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Citation

, C. (1972a, October 01). Report on qualitative research on commercials for Good News. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-commercials-for-good-news


Research reports

Report on further qualitative research on the 'Dirtsearcher commercial'

The objectives of the research reported here were toexamine the commercial of the Hoover Dirtsearcher inorder: 1. To assess how well the advertisement fulfillsits objectives;2. To determine whether the advertisement hasany negatives or contains...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1972
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Citation

, C. (1972a, September 23). Report on further qualitative research on the 'Dirtsearcher commercial'. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-the-dirtsearcher-commercial-


Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials


Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on GII potential advertising approaches. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gii-potential-advertising-approaches


Research reports

Qualitative research on Hoover advertising

A new creative treatment has been developed for the HooverDirtsearcher. This uses an animated cartoon characterizationof both the Dirtsearcher machine and a housewife. Theintention of the campaign is to communicate the versatilityof the machine and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1972
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Citation

, C. (1972a, July 03). Qualitative research on Hoover advertising. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hoover-advertising


Research reports

Qualitative research on the development of Nescafe advertising

Nescafe has been running 'The Lovely Cup of Coffee' campaignfor the past six months. This campaign focusses on oneaspect of coffee drinking, namely relaxation. It is proposedto develop the campaign by extending or elaborating theadvertisement...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1972
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Citation

, C. (1972a, May 03). Qualitative research on the development of Nescafe advertising . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-nescafe-advertising-


Research reports

Qualitative research on Birds Eye main course advertising

This report sets out the results and conclusionsdrawn from qualitative research on housewives'responses to a pilot commercial ('Nurse') forBirds Eye Main Course Advertising. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1972
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Citation

, C. (1972a, April 12). Qualitative research on Birds Eye main course advertising . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-birds-eye-main-course-advertising-


Research reports

Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials

The general objectives of this research were to provideguidelines for the development of Beecham Powders andBeecham Powders and Hot Lemon advertising. Two commercialswere used as stimuli: A Beecham Powders commercial (Girl)and e Beecham Powders and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972
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Citation

, C. (1972a, April 11). Qualitative research on Beecham powders and Beecham powders plus hot lemon commercials. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-beecham-powders-and-beecham-powders-plus-hot-lemon-commercials